Our Impact. How We Make A Difference.
For every creation sold, we pledge to plant 100 Mangrove SeaTrees in the Ocean via The SeaTrees Project.
So, 1 AC Mermaids Tale jewel purchased = 100 mangrove trees planted with a capacity to store 30 tons CO₂ over 25 years. Our AC Ocean Initiative alone has the capacity to remove ~5,500 tons CO₂ from entering the atmosphere since 2021 to date.
Mermaid's Tale. A collection inspired by the Ocean, Made with Ocean waste metals, Pledged to restore Ocean ecosystems.
The Ocean has the power to reverse climate change. The Ocean produces up to 80% of the air we breathe. Coastal ecosystems such as kelp forests, mangroves and seagrass can sequester up to 20 times more carbon per acre than land forests.
One mangrove tree stores 0.3 ton of CO₂, creates critical habitat for marine life and provides sustainable employment for local communities.
A Story from Ocean Trash to Treasures
Mermaid's Tale jewels are hand-crafted in the United Kingdom with Ocean waste metals and hand-set with our signature laboratory-grown and created gemstones. We then partner with SeeTrees, the first blue-carbon, ocean focused platform allowing brands and individuals to take action on climate change by planting and protecting SeaTrees in coastal ecosystems.
AC x the SeaTrees Project
Together with SeeTrees we work with local communities on Biak Island, West Papua Indonesia and the Marereni, Kenya to restore highly degraded mangrove forests.
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