Anabela Chan Joaillerie is one of 2021 Country & Town House Great British Brands

GREAT BRITISH BRANDS ZERO LAUNCHES AS A CALL TO  ARMS TO THE LUXURY INDUSTRY TO JOIN RACE TO ZERO

Launched in time for the Global Investment Summit and the United Nations Climate Change Conference, Great British Brands ZERO (GBB ZERO) talks to 26 luxury leaders about how they are changing their businesses to help fight climate change and save our planet.    

The brands, including Bentley, Burberry, Harrods, Mulberry and Selfridges, were chosen in collaboration with Walpole, the official sector body for UK Luxury. The CEOs, all at different stages of the journey, talk about the challenges they have overcome and continue to face. By gathering their stories in one edition, GBB ZERO hopes to inspire other brands in the luxury sector and beyond, to commit to net zero.

Edited by Charlotte Metcalf and forwarded by hard-hitting essays by futurist Mark Stevenson; climate activist Clover Hogan; environmental journalist Lucy Siegle and A Plastic Planet founder, Sian Sutherland, GBB ZERO doesn’t shy away from the luxury industry’s role in contributing to harmful carbon emissions. Instead, it sets out to show how the luxury industry can – and must – change to play its part in a positive net carbon future, through a circular and sharing economy, regeneration, transparency in tracing the whole product life cycle, and biodegradable and compostable packaging.

Charlotte Metcalf says: ‘The luxury industry has long been seen as part of the problem rather than the solution. So, for the first time, we’ve gathered luxury industry leaders to talk about the important proactive contributions they are starting to make to a carbon neutral future. This edition is not a collection of big success stories but an attempt to broaden the conversation by including brands, big and small, at varying stages of their journey towards zero emissions. We hope the openness and frankness with which CEOs relate their stories, encourage other brands to take the important first step towards net zero, because the future of our planet and people will only be assured if brands collaborate and strive to solve this problem together.’

For us, sustainability encompasses 3 main pillars; the human-ethical, the environmental and the social-economical. Carbon neutrality is one key facet of environmental sustainability, that also includes the preservation and regeneration of natural habitats and ecosystems, it is none the less crucial to climate change on a global scale.

Anabela is immensely proud and honoured to be represented amongst 26 of the greatest British Luxury Brands today, as an Asian, female and independently founded CEO. 🌟